Advertising

Use Our School Listings to Connect With Students

With unique content features and search filters, we help more than 200,000 students each month match themselves to the schools that best meet their needs. Our education directories provide schools with the opportunity of placing their brand in front of this highly-engaged, prospective student audience.

Interested in promoting your brand?

Interested in generating responses?


Who Uses SR Education Group?

We work with over 300 traditional and non-traditional universities.

What Our Partners Are Saying

"Over 7 years we have tested hundreds of lead sources for dozens of institutions .... I can say without hesitation that SR Education Group is the best source we have ever used."

- Dave T., VP | Barker Educational Services Team

"SR Education Group is one of our best converting vendors, due to the fact that their traffic is organic and high quality .... They have been a great contributor to the success of our University."

- Diana I., Media Buyer | Laureate Education


Standard Directory Listings

Our Standard Directory Listings offer schools a cost-effective option for communicating their brand to students. Schools receive placement throughout the popular sections of our websites, have control over their messaging, and can make updates at any time. Take advantage of our fixed-cost rates while representing your school on your own terms.

Screenshot of a Standard Directory Listing school

Add content and a link to your school's website.

Benefits:

Increased Visibility

Show up on all relevant search results and subject pages.

Student Engagement

Give students a clear path forward by linking directly to your school's homepage.

Full Control & Compliance

Make unlimited edits to your page, including updating images, programs, disclosures, etc.

Traffic You Can Trust

Straightforward approach to marketing ensures your brand reaches a qualified and proactive student audience.

Build Improvements Over Time

We provide custom reports and consultations. Let us help you optimize your listing's performance.

Listings Made Easy

A low, monthly rate ensures that you stay within budget and simplifies annual/quarterly planning.


Premium Referral Listings

Capture more prospective students and get a head-start on enrolling them with our Premium Referral Listings. Premium schools are shown ahead of standard listings and receive a referral form that delivers student prospects to your admissions team. Our most actionable option, these listings excel at generating student conversions.

Screenshot of a Premium Referral Listing school

Upgrade from a directory listing by adding a contact form.

Benefits:

Highest Visibility

Display above Standard Directory Listings for all relevant search results and subject pages.

Drive Applications & Enrollments

Put students in direct contact with your admissions team. Customize form questions and receive referrals in real-time.

Full Control & Compliance

Modify your listing, copy, and form at any time. Our team processes most requests within 24 hours.

Responsible Marketing Guarantee

Our 100% search engine traffic brings in students from all stages of the school decision-making process, a focused and high-converting audience.

Flexible & Cost-Effective

Set the guidelines for your campaign, then let us handle the rest. With no starting or maintenance costs, pay only for the valid referrals you receive.


Frequently Asked Questions

Which option is best for my school?
In general, Standard Directory Listings are for schools that have experience handling media buys. These directory listings are easy to implement, maintain, and have a fixed cost structure. Premium Referral Listings work best for schools that run performance-based marketing campaigns (cost-per-click, lead-generation, etc.) where there is a target cost-per-action. However, since each school has unique promotional requirements, we recommend setting up a brief chat to determine the best option.

How much will it cost?
Contact us for specific pricing and rate details. Our Standard Directory Listings are offered at a low, monthly price that is competitive with most display and pay-per-click campaigns. Premium Referral Listings are built around per-referral pricing and can support everything from capped monthly budgets to unlimited delivery. Designed to accommodate a wide-range of marketing budgets, our listings run month-to-month, do not feature start-up charges, and do not have minimum time or spend requirements.

How do you bring in traffic?
Our traffic comes from search engine marketing, a by-product of our focus on building education portals that are both comprehensive and functional. When a prospective student searches for phrases like "online schools", you will see us near the top in Google, Yahoo, and Bing. These organic rankings drive the vast majority of our traffic numbers, but we also run pay-per-click marketing in the above search engines to augment volume. We have a Responsible Marketing Guarantee, avoiding marketing tactics and channels that do not contribute to a positive user experience. Rest assured that our traffic is one of the cleanest and highest-performing in the industry.

How do I make changes to my listing? What if I want to cancel?
Advertising listings can be updated at any time. To make changes, notify us by phone or by e-mail and our account team will process the request. Our team is also on hand to provide reports and suggestions on how to improve performance. Turning off a listing is also simple; let us know by phone or by e-mail and the account team will handle the deactivation. Listings can be reactivated through the same contact methods.

How do I get started with my school listing?
Great! Moving forward with a listing is as simple as providing us with your set of programs, school logo, and authorization. If you want to add content to the page, you can send over a school description or work with our team to develop unique copy. For Premium Referral Listings, our account team will clarify instructions for delivering referrals into your system. Our typical turn-around time is 2-3 days for new schools.

Contact

Want to learn more about our listing options?
Tell us about your advertising needs or request a media kit through the form below. A representative will be in touch shortly.

123 Lake Street
Suite B-1
Kirkland, WA
(425) 605-8898